They are commonly referred to as the big three; Bobi
Wine, Bebe Cool and Jose Chameleone in no particular order. They represent a
breed of musicians that have revolutionized the face of Ugandan music over the
past 10-15 years. They revitalized the average Ugandan’s interest in local
music.
They revived the musical taste we had long lost to
Soukous, Rumba and others from DR Congo. A genre we had grown to call Lingala,
largely because of the predominant language (Lingala) in which the music was
composed and sang.
The only genre we could call our own, --Kadongo Kamu
was failing miserably in attracting crowds, and no show promoter worth their
salt was willing to organize a concert that featured local musicians as
headliners.
Outside of these, a younger generation cropped up.
Some were from within their circles, while others sprouted independently. But
the big three’s influence is perhaps more pronounced because of the state of
Ugandan music at the time they broke through.
So the big three is only a title; A classification,
if you like, and not necessarily an index ranking of who’s topping the charts
at the moment. Otherwise, they would be called the top three.
The Jamaican Influence
While the Kadongo Kamu folks had stuck to the basics
and monotony –singing in their original voices, style and lingua, this new crop
of artistes appeared to draw their inspiration and style from elsewhere. It was
around the time Jamaican Artistes were big hits in East Africa.
Suddenly, everyone wanted to sound like Buju Banton,
Beenie Man and Shaba Ranks. Bebe Cool, Chameleone, Buchaman,
Mad Tiger, name them all. They all grew husky voices. Others copied their
dressing and Hair Styles. Until recently, Tool Man still spotted a similar hair
style to what Shaba Ranks bore in his hey days. While all this was going on the
late 90’s, their influence did not really gain momentum until the duo of Bebe
Cool and Chameleone decided to hit Nairobi towards the turn of the century.
Ogopa DJs did their part in fostering an upturn in
their fortunes, but the duo did not lose touch with their Jamaican influence.
Upon return to Uganda, they teamed up with Bobi Wine shortly after, before
falling out over a number of issues.
Bebe Cool and Bobi Wine now ganged up against
Chameleone before the two falling out later. Bebe Cool would later make up with
Chameleone, before the two fell out again, largely over the latter’s insistence
on attending Bebe’s now arch-rival, Bobi Wine’s wedding.
Bebe Cool appeared to draw inspiration from the beef
between Jamaican artistes Bounty Killer v Mr. Vegas, as well as Elephant man v
Beenie Man. Such feuds often fueled CD and concert sales both in their homeland
and abroad.
He would admit to the same much later, during an
interview on Bukedde TV --Omubimba,
hosted by Miles Rwamiti(Now at NTV) before the two fell out. He was
quick to vouch for a new and different approach though, if the industry was to
see more growth.
In the end, three major ideologies had been imported.
1. The language –the adulterated patois used in many of today’s local songs; 2.
The Beef, which you could say is on its last legs and lastly, 3. The musical
style; one can comfortably say Kidandali (or what some connoisseurs call Afro-beat,
these days) is a derivative of the original Jamaican dancehall beat.
Why maintain the beef?
While the beef was perceived to be real, a number of
insiders strongly believe that it was only a façade created to keep concert
revenues flowing, and point to Bebe Cool as the chief protagonist of the soap
opera that has persisted throughout the 13 or so years since the trio first had
their break through.
By the time Ugandans started paying attention to
their music, piracy had set in, and music sales were on the ebb. The only way
they could earn an income was through organized concerts and hired
performances.
The bigger the crowd one attracted, the higher they
would earn in concert sales. Consequently, the higher the asking fee would be
in subsequent performances at different events. At the same time, each of them
earned themselves a legion of loyal fans, with each camp claiming their star to
be number 1. Having this kind of feudal façade kept them on their toes.
When Chameleone’s star was on the up, he coined the
now forgotten phrase: “No Millions, No Chameleone”. Shortly after he had won
the PAM award for the second consecutive year, he referred to the 5 Million
prize money as an annual payout.
His rivals were not to be outdone. They soon followed
suit. The trio now command hefty performance fees ranging from $800 to $2,500
each, in uganda, based on the location and the duration of the performance.
This is no small money, considering that one can have at least 10 shows in a
month.
The Birth of Battles
In 2011, Chameleone and Bobi Wine organized what they
called a reconciliatory musical battle. It had initially been sold to the
public as a battle of wit and talent, although both artistes admitted towards
the actual battle date that the battle was only meant to signify the end of
their beef.
“I and Bobi Wine have had a lot of ups and downs.
However, ever since Bobi Wine visited me in the hospital, I felt touched about
his generous act. From that time, my opinion about Bobi Wine changed. Battle of
Champions is a concert we have organized to prove to our fans and everyone that
Bobi Wine and Jose Chameleone are no longer enemies”, Chameleone would later
say, in one of his final interviews in the run up to the D-Day.
The public had gotten sold. The fans from both camps
were already charged. Not many could change their minds, if even they had read
the interview. It was clear what that money was at play, here. Each of the
camps pocketed about $10,000 (UGX 25 Million).
Certainly, no one else in the industry probably knew
better how beneficial –financially, such a concert could be, than Bebe Cool. He
elected to plot against Bobi Wine. He knew the public could not wait to be
witness to such a contest. So he played his game well, Bebe. He knows how these
things work. Like the way he handled that mini-divorce that attracted a record
attendance for his Bamugambe album launch in 2009.
The stakes were certainly higher. He gave every media
house the interview they wanted. Interviews filled with such venom that every
music fanatic really looked forward to the big day. His cut in this was
estimated to be about 60m; More than the combined pay-out from the previous
battle between his nemeses.
Realizing how much he had reaped from this contest,
he planned his next move. He plotted for the Goodlyfe duo of Mowzey Radio and
Weasel. In public, he continued to diss them, calling them all sorts of names
et al, while silently sourcing a promoter for their musical showdown. As usual,
the public was polarized. Battle lines had been drawn.
Jibes involving all sorts of comparisons, ranging
from age, through family and financial muscle to Awards and other achievements
were traded. The payout would certainly be bigger. An estimated UGX 100 Million
is believed to have exchanged hands, for each camp. This was way higher than
any of them have sold album rights for, ever.
Bebe Cool rode on the crest of his social media
following to claim victory, although both camps would call for a truce
thereafter. One could even be tempted to think the ceasefire deal was already
struck by the last and joint press conference at Kyadondo. Both camps smiled to
the bank. Beef had won.
The latest advert for one of Bebe Cool’s perpetual
annual shows now features Goodlyfe as headliner acts for his show on Boxing
day. You can expect a packed show. Many a fan still want to witness the honey
moon.
At the moment, Bebe and Chameleone are not on talking
terms, although the former still reserves some respect for a man that prefers
to call himself the musical doctor. Another battle could be on the horizon next
year, featuring the two. And the public will again part with their hard-earned
money to see two grown-up men fake another truce.
The payout will certainly be big. But it may probably
not be bigger than the Goodlyfe – Gagamel package, partly because Chameleone
seems to have lost the belligerent verve that once saw him trade jibes at the
slightest provocation. This will most likely make media interviews and press
conferences less interesting, and may not sway the neutrals.
By the time they are through, Bebe Cool will have
pocketed a total of at least $100,000 (over UGX 250 Million) from the three
battles. Now you know why beef thrives in the Ugandan music industry, and world
over.
Dixon Okello, a renowned events’ security provider,
and an ever present figure on most of these concerts had this to say: “There is
no bad blood or beef In the Uganda Music Industry. All our top artists and promoters
are business guys, who will always take advantage to fool the public and
ignorant fans are still falling for it.
What is shocking is that some fans even fight
believing in all these lies. I have handled most events organized by these
guys, and I know for a fact that Ugandans are being taken for a ride. Stop
being fooled. Just enjoy the music."
Dan A.